eTravel Industry in Russia

After Perestroika in 1990, Russians have become a truly travelling nation. In 2016, some 31.7 mln Russians out of its 146 mln total population travelled abroad for tourism purposes. Big number, isn’t it? The most exciting news is that the Russian outbound tourism keeps growing by two-digits in 2017!

As compared to the previous year, the number of outbound travels from Russia has grown by 24 per cent in the first quarter of 2017: from 5.4 to 6.7 mln trips, Russian Federal Agency for Tourism says.

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Mobile Advertising and mCommerce in Russia

The number of mobile Internet users in Russia has achieved a breakthrough in the past years. Whereas total Russian Internet audience reached 87 million people in 2016, nearly 66 million Russians use mobile devices to surf the net at least once a month. About a third of them, i.e. 20 million people count to so called mobile-only users – they don’t use PCs for Internet access preferring mobile devices instead, as stated in the recent survey of Mediascope.

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