Mobile app advertising in Russia has got a new dimension. With Yandex Direct the mobile advertisers have a possibility to rich a huge target group ad to optimize campaigns on their own.
The volume of the Russian market of online games in 2015 was 51.9 billion rubles, which is 2% more than the previous year. According to Mail.Ru Group experts, the main revenue growth was recorded in the segment of mobile games: + 20% p.a. The revenue of development of mobile online games exceeded 10 billion rubles.