Many European and American medical centres and private clinics are popular in Russia. Also the amount of the monthly searched keywords, regarding medical services or medical centres, is huge. So, an active online advertising of medical services would definitely attract more Russian patients.
Meta description – is the short text or snippet, that helps the seeker to decide which link in Yandex or Google Search Results would be the most relevant to the searched keyword. Why is it so important for the Russian Search Engines?
Yandex is one of the most popular search engines used by the Russian audience and it’s every site owner’s dream to push his webpage into the top of it. Especially if the webpage is targeted for Russian speaking audience. But how does one push his webpage into the Yandex top search results?